Preflect

This article is a compilation of smaller articles all related to understanding attribution.

Understanding Sales Attribution

Brecker Brees

Selena Rizova

Ian McCue

Preflect for Shopify

Preflect Academy is a crash course on how to win with Facebook ads!

Preflect Academy

Here's everything that you should know about Facebook marketing before running ads.

Preflect Academy 1.1: Facebook Marketing Best Practices

These are the top marketing terms and performance metrics that every Shopify merchant should know.

Preflect Academy 1.2: Marketing Terms That You Should Know

Part 1: Things you should know

Each component of a Facebook ad is important. However, how your ad looks aesthetically is what stands out the most.

Preflect Academy 2.1: Ad Aesthetics

Writing good ad copy is more important than most merchants think. In this article you'll learn why and how to make yours better!

How to Write Good Ad Text

Setting up a proper ad test is a key to success if you don't already know which ads work well for your brand.

Ad Ideation & Testing

Part 2: Improving Your Ads

This article explains how to ensure your website is credible, aesthetically pleasing, and improves product sales.

Preflect Academy 3.1: Website & Sales Credibility

Social proof will sell more products online than anything else. Learn how to get more of it and use it to take your sales to the next level.

Preflect Academy 3.2: Social Proof

Merchandising is a fancy term that means your strategy to sell more! Learn about all the parts to merchandising and how to improve them.

Preflect Academy 3.3: Merchandising Strategy

Part 3: Improving On-Site Metrics

This is a hard question to answer because every merchant is different!

What kinds of results can I expect and how quickly can I expect them?

Here's how you can format your ads with Preflect

Ad Sizing and Formatting

Preflect Best Practices & Guidelines (Updated for July 2022)

Everything you need to know about connecting your FB to Preflect

Onboarding Checklist

Preflect Catalog Ad Requirements

Meta Page Connection requirements & troubleshooting guides

Preflect Meta Page Requirements

Your easy guides to navigate Facebook Ads setup.

Preflect Setup Guides

Follow these steps for the best (and free!) way to add a Facebook Pixel to your Shopify store.

How to add a Facebook Pixel to your Shopify store

Add your Shopify store's domain to Meta Aggregated Event Measurement to reach iOS 14.5+ shoppers with your Facebook and Instagram ads.

How to verify your Shopify domain for Facebook Ads AEM

How to Send an Admin FB Invite

Adding an Instagram Account to Meta Business Manager

Ensure you have the proper permissions to connect Facebook using this guide

Managing Page Access in Facebook's New Pages Experience

Connecting Facebook to Preflect

Here are the targeting settings you can choose to control within Preflect

Manual Targeting Settings Within Your Control

Preflect uses AI in a variety of automations to improve your ad performance.

How does Preflect's AI work?

Learn about Preflect's advanced capabilities.

Preflect Capabilities

Here's how you can earn more sales from your ads

My ROAS (Return on Ad Spend) is Low

Navigate Facebook challenges and questions

Facebook Ads Guides

Preflect Features: Landing Page Router

Preflect Features: AI Powered Audiences

This is a collection of articles about Preflect's features and technology.

Preflect Features

Find answers and get help from Intercom Support and Community Experts

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