Preflect uses AI throughout many of its automations to make optimal decisions and give your store an edge in Facebook Ads.
Here are the top 3 areas that Preflect uses AI:
Sales tracking/attribution (click to read more) : iOS 14.5/15 have made it increasingly difficult to track shoppers and accurately attribute orders back to your ads. The Preflect Pixel collects over 100 data points from each of your shoppers. We then use machine learning to analyze this data and build shopper profiles (with 99.5% accuracy) that enable us to accurately attribute more sales, more accurately, to every ad.
Landing page optimization (click to read more): Preflect enables you to add up to five landing page variants to every ad. This is not normally possible in Facebook Ads. We automatically test each of these landing pages, and our models analyze data from across your store and ads to predictively route shoppers to the best landing page – quickly, with minimal data required to make optimization progress.
Ad targeting (audience building)(click to read more): Preflect uses a select subset of your historical order data, transforms it, and applies predictive value scores to create a value-based custom audience in Facebook. Our proprietary customer valuation model helps Facebook find more high-intent, high-lifetime-value lifelong customers for your store.
We use AI throughout our platform, and we choose not to disclose all uses for competitive reasons. However, we are commonly asked about these three areas, so we hope that this additional detail is valuable to you!