Within Preflect, you have the ability to introduce different targeting settings for your ad sets to achieve optimized ad targeting!

Please note that manually testing a wide variety of targeting settings and making frequent changes will slow down the optimization process - this is highly discouraged!

Through the Targeting tab located under the Meta Ads page of your Preflect account, you have the option to set demographic and interest targeting. You can target specific audiences based on age, gender, and interests. When you set these specifics, they are automatically tested against our AI-targeted lookalike audiences, and this will help guide our AI/optimization process.

Note: We recommend that you target 2M-20M people in total through selected interests.