To improve your targeting, Preflect automatically builds lookalike audiences for you from your Shopify data. Our system ranks your customers in these audiences so that Facebook knows which types of customers to prioritize in your targeting. To be specific, these types of audiences are called Value-Based Lookalike Audiences.

Our audiences automatically account for your shoppers’ demographics and interests, which we automatically detect from your Shopify data.

The best thing is, you don't have to do anything! Preflect system will create and manage this entire process for you, automatically.